LIVE STRONG LIVE LONG
Elevate Your Potential
I’m here to help you elevate your potential, to get stronger & live longer.
Get clearer about who you are and what your life’s purpose is.
About
I’m Max KohanZad, your Personal Strength and Longevity Coach.
As Men get older we must lean into even greater physical challenges and deeper spiritual growth! We must die to who we were yesterday and become a new version of ourselves, stronger, deeper and wiser. You owe it to yourself and your family to be the healthiest and strongest version of yourself for as long as possible. So you can make the most of the wealth you have worked so hard for throughout your life. Read More …
Coaching Expertise
Proven Training for All Levels
Fitness Coaching
From 40 our bodies are different, what works for some people doesn’t work for everyone. The traditional PT approach that works for women, and some young men, most definitely doesn’t work for men in middle-age.
Elite Training
I have a “Systems Approach” to losing fat and gaining muscle and getting significantly stronger in your 40’s, 50’s & 60’s. There are multiple factors at play that stop you from achieving your ideal body.
Strong Mind
It’s a lifestyle, prioritising your wellbeing, reducing your stress, improving your sleep, and slowly lifting heavier and heavier stuff. As you smash your Personal Bests you gain a strength mindset which spills over into every other aspect of your life.
Fat Loss
You don’t need to do Cardio to lose fat. In fact it can contribute to muscle loss. Walking 10k+ daily & Intermmitant Fasting and a High Protein diet will work much better.
Building Control
We need to help you reduce your systemic fatigue, stress and slow the f*ck down and focus on your breath, form and movement.
★ ★ ★ ★ ★
I spent several months under Max’s careful tutoring, and found it to be one of the most rewarding and worthwhile things I’ve done. Several years on, and I’m basically the happiest and most content person I know.
Martin
Red Farm Ltd
★ ★ ★ ★ ★
Max can see what you can’t! … Max will show you what to do and how to do it, if you then do what he asks of you amazing things will happen. I highly recommend Max to any one who is looking to improve their current reality.
Harry
Trans Flash
★ ★ ★ ★ ★
Ryan brings an incredible mix of professionalism and positivity. Every session feels productive and enjoyable — he makes real progress feel natural.
Andrew Collins
Recreational Player
★ ★ ★ ★ ★
As a beginner, I was nervous about technique. Ryan’s patience helped me build confidence from day one. I actually look forward to training now!
Emily Scott
Beginner Student
★ ★ ★ ★ ★
What makes Ryan special is his ability to teach mindset — not just mechanics. My focus and consistency have improved far beyond squash.
David Harris
Fitness Enthusiast
★ ★ ★ ★ ★
I’ve trained under several coaches, but Ryan stands out for his energy and connection with players. He genuinely cares about your progress.
Jessica Lane
Advanced Player
Stories Behind Scents
Our Blog
25+
Years of Experience
Since 2000, as a Life and Science based Happiness Coach, Max has coached hundreds of people, CEO’s, business executives, entrepreneurs, athletes, students, artists, empowering them to create a better, happier and more beautiful life.
750+
Players Trained
Guiding every athlete toward consistent growth, technical improvement, and strong mental game performance with structured, hands-on coaching and continuous player progress tracking.
280+
Championship Titles
Won by dedicated students through smart training, tactical precision, and peak performance guidance in regional and national tournaments under direct professional supervision and mentorship.
95%
Success Rate
Students show visible improvement in footwork, fitness, and overall game awareness within weeks of personalized practice, progress reviews, and on-court corrections and feedback.